Lesson 1

What is an Ad?

An ad is something that brings publicity and attention to either a product or a cause, therefore, making the viewer a possible buyer for there product 

where might you see it?



Campaign 1:

-NHS Smoke-free cars TV Ad-



Product: This ad attempts to raise awareness of smoking in cars

What happens in the Ad: 
In the ad, you can see a parent smoking in a car with a child sitting in the back seat. The air is foggy and smoky to show the invisible cigarette smoke engulfing the car.

What makes it interesting:
It introduces a scare factor for parents and is also factual as it tells the viewer that cigarette smoke isn't all visible and that children inhaling second-hand smoke can be as dangerous as first hand.

Campaign message: The message is that you shouldn't smoke around children and certainly not when in a car with them.

Campaign 2:

-Domino's Ad-





Product: 
The product is Dominos pizza

What happens in the Ad:
 In the Ad, you can see a brother and sister dispute which causes them to fight down the hallway in slow motion in order to obtain the recliner chair in the living room.

What makes it interesting:
The comedy aspect of petit violence can be humourous to the right audience and shows that dominos pizza is the "official food of nights in with the fam".

Campaign message:
The campaign's message is that if you want to have a chilled night in with family then dominos pizza is the food to have. This makes the food sound family-friendly and in a way a good thing which is as we know it is fast food, it isn't.


Campaign 3:

-KFC The Whole Chicken-

Product: KFC Chicken

What happens in the Ad:
You can see multiple possibly animated chickens walking around a barn-like environment

What makes it interesting:
It is an unusual ad which can attract attention and make it memorable. Campaigns message:
The campaign's message is that KFCs chicken is made out 100% real chicken.