Lesson 1
What is an Ad? An ad is something that brings publicity and attention to either a product or a cause, therefore, making the viewer a possible buyer for there product where might you see it? Campaign 1: -NHS Smoke-free cars TV Ad- Product: This ad attempts to raise awareness of smoking in cars What happens in the Ad: In the ad, you can see a parent smoking in a car with a child sitting in the back seat. The air is foggy and smoky to show the invisible cigarette smoke engulfing the car. What makes it interesting: It introduces a scare factor for parents and is also factual as it tells the viewer that cigarette smoke isn't all visible and that children inhaling second-hand smoke can be as dangerous as first hand. Campaign message: The message is that you shouldn't smoke around children and certainly not when in a car with them. Campaign 2: -Domino's Ad- Product: The product is Dominos pizza What happens in the Ad: In the A...