P1
Advertising Campaigns
Learners evaluate an existing advertising campaign
Chosen Ad Campaign: iPhone
Billboards:
Website Media:
Print Advert:
A) Aims and Objectives
The aim of the campaign is apple attempting to sell people the new iPhone that they have produced and overall bring attention to their brand of phones.
B) Target Audience
They have quite a broad target audience that ranges between 13-60 years as iPhones usually appeal to a more youthful generation due to the sophisticated technology as well as the futuristic design may not appeal to everyone. Apple also usually aim at current Apple users as they are most likely to upgrade their phones, always wanting the newest one ASAP so these adverts will make sure that those types of people are aware that there is a new product.
C) Representation
The advert is represented as "the Future" which is Apple making themselves look like they are ahead of the game and making their product look new and futuristic with their tag line "Say hello to the future.". The people that are included in the stock footage/actors are over glamoured and unrealistic to real people which gives a fake vibe to the demo footage which can be a deterrent to the viewer.
D) Campaign message
The campaigns visual message is "Say hello to the future" implying that the current iPhone or phone you may have is old technology and this is better because it has futuristic characteristics and function that your current phone may not have, therefor enticing the viewer to obtain this new technology.
E) Audio-visual advertisements used in the campaign
The advert is advertising the latest iPhone and glorifying it by making it seem superior with their tagline and their new technology. I think that the advert was done to a good quality but I could have had a couple of changes by possibly making it more touching or relatable to connect withe audience then just a showcase of features. Although the advert may be a bit boring it does appeal to their audience as their users just want pure facts about how this phone would be better then their current one, therefore giving them a reason to upgrade as they think that the upgrade would be significant.
F) Relevant legal and ethical issues
The legal and Ethical side to the advert is that it is promoting something that can become an addiction to screens.
G) Regulatory bodies
ASA is the regulator for adverts in the UK, they monitor adverts for explicit content and appropriate adverts and TV shows to protect children from inappropriate content that may appear during the adverts or Shows and rate them depending on their content.
H) Method
The methods that they have used to advertise this product are:
- Audio-visual: The audio-visual ads appear on multiple different channels including, ITV, Channel 4/5 and Sky channels during afternoon and evening advertising spots.
- Billboard Adverts: Billboard adverts are placed in places of high popularity like the underground and on the side of busy streets.
- Website media: Their adverts can also be found on their websites, on visual adverts when browsing a different page and ads during youtube videos.
- Print adverts: Print ads can be found on newspapers and boards either in the tube or on the side of bus stops.
M1:
Learners evaluate an existing advertising campaign
Chosen Ad Campaign: iPhone
Billboards:
A) Aims and Objectives
The aim of the campaign is apple attempting to sell people the new iPhone that they have produced and overall bring attention to their brand of phones.
B) Target Audience
They have quite a broad target audience that ranges between 13-60 years as iPhones usually appeal to a more youthful generation due to the sophisticated technology as well as the futuristic design may not appeal to everyone. Apple also usually aim at current Apple users as they are most likely to upgrade their phones, always wanting the newest one ASAP so these adverts will make sure that those types of people are aware that there is a new product.
C) Representation
The advert is represented as "the Future" which is Apple making themselves look like they are ahead of the game and making their product look new and futuristic with their tag line "Say hello to the future.". The people that are included in the stock footage/actors are over glamoured and unrealistic to real people which gives a fake vibe to the demo footage which can be a deterrent to the viewer.
D) Campaign message
The campaigns visual message is "Say hello to the future" implying that the current iPhone or phone you may have is old technology and this is better because it has futuristic characteristics and function that your current phone may not have, therefor enticing the viewer to obtain this new technology.
E) Audio-visual advertisements used in the campaign
The advert is advertising the latest iPhone and glorifying it by making it seem superior with their tagline and their new technology. I think that the advert was done to a good quality but I could have had a couple of changes by possibly making it more touching or relatable to connect withe audience then just a showcase of features. Although the advert may be a bit boring it does appeal to their audience as their users just want pure facts about how this phone would be better then their current one, therefore giving them a reason to upgrade as they think that the upgrade would be significant.
F) Relevant legal and ethical issues
The legal and Ethical side to the advert is that it is promoting something that can become an addiction to screens.
G) Regulatory bodies
ASA is the regulator for adverts in the UK, they monitor adverts for explicit content and appropriate adverts and TV shows to protect children from inappropriate content that may appear during the adverts or Shows and rate them depending on their content.
H) Method
The methods that they have used to advertise this product are:
- Audio-visual: The audio-visual ads appear on multiple different channels including, ITV, Channel 4/5 and Sky channels during afternoon and evening advertising spots.
- Billboard Adverts: Billboard adverts are placed in places of high popularity like the underground and on the side of busy streets.
- Website media: Their adverts can also be found on their websites, on visual adverts when browsing a different page and ads during youtube videos.
- Print adverts: Print ads can be found on newspapers and boards either in the tube or on the side of bus stops.
M1:
A) explain what links the ads in the campaign (print and audio-visual), eg colour scheme, use of logo, actors.
Apple have linked the different types of advertisements by the colour scheme and by the simplicity of the campaigns design makes it look effortless, by having the surrounding acting as a empty white void whilst having the phones screen a pool of colour implying that it is interesting and something new to look at and have out side of the void around it.
b) explain how they carry the same campaign message, how it still reaches the audience regardless of the method used.
Their message throughout the campaign is simplicity with in their ad design and their message, the visual message is "Say hello to the future" whilst as their advertisements go, they seem to use black and white as a design with the phone in the centre, which can be eye catching especially as a advert due to the stand out factor of the black on the white background, which is intended to attract attention of bystanders and commuters. They also carry the message by using the idea that the phone is related to the advert in that it is eye catching but simplistic.
Evaluation:
I think that the adverts visual effects and cinematography where done to a very high standard but I think that a majority of the audience could find it boring due to it only being a instructional/demonstration video. I think that it could have used some amping up and making it more exciting for both their visual ads campaign as well as their cinematic adverts. Another small issue is the use of over styled and glamed up actors during the demonstration footage as it is unrealistic and given a bit of a Hollywood fake vibe to the video. Overall I thought that the ad was done to good standard and we appeal to most current apple users.
Evaluation:
I think that the adverts visual effects and cinematography where done to a very high standard but I think that a majority of the audience could find it boring due to it only being a instructional/demonstration video. I think that it could have used some amping up and making it more exciting for both their visual ads campaign as well as their cinematic adverts. Another small issue is the use of over styled and glamed up actors during the demonstration footage as it is unrealistic and given a bit of a Hollywood fake vibe to the video. Overall I thought that the ad was done to good standard and we appeal to most current apple users.
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